aso-audit

Baseline health check before starting any optimization; identifies quick wins (title/subtitle) vs long-term plays (reviews, category).

Pre-optimization repositioning when you need to understand how competitors position against shared keywords and which gaps are rankable.

When an app isn't discoverable in app stores and you need to optimize title, subtitle, screenshots, and metadata.

App marketers publishing to Apple App Store who want to validate metadata efficiency (keyword waste) and field utilization before submitting new versions.

Android-first apps where full description indexing is an advantage over iOS; semantic similarity understanding is required.

Ongoing surveillance once you have a baseline; catches competitor repositioning before they rank above you for shared keywords.

Specialized workflow for ads apple

First step in any app marketing work; prevents all downstream ASO skills from re-asking the same context questions.

Mobile teams who need structured metrics frameworks to answer business questions (retention/LTV/churn) rather than raw dashboards.

Mobile teams seeing >0.5% crash rate affecting App Store ranking and retention who need impact-based triage not frequency ranking.

When launching a new app or improving visibility on App Store/Play Store with keyword-driven optimization.

Mobile teams with paid acquisition (ASA/Meta/TikTok) who need privacy-preserving attribution under iOS 14.5+ SKAdNetwork constraints.

Apps in expansion phase or stuck in wrong category; category change is rare disruption but can unlock featuring and chart visibility.