Set up iOS attribution with SKAdNetwork
attribution-setupskillsetup L3★1,242
Eronred/aso-skills ↗What it does
Set up iOS/Android attribution to measure paid campaign ROI with iOS 14.5+ privacy
Best for
Mobile teams with paid acquisition (ASA/Meta/TikTok) who need privacy-preserving attribution under iOS 14.5+ SKAdNetwork constraints.
Inputs
- · MMP choice (AppsFlyer/Adjust/Singular/Branch)
- · paid channels (ASA/Meta/TikTok/Google UAC)
- · revenue model (one-time purchase vs subscription)
Outputs
- · SKAN 4.0 conversion value schema (6-bit fine or 2-bit coarse)
- · per-MMP setup checklist (AppsFlyer/Adjust/Singular)
- · postback window strategy (3 windows)
- · deep-link handling guide
Requires
- · AppsFlyer or Adjust or Singular SDK
- · SKAN 4.0 (Apple)
- · AdAttributionKit (iOS 17.4+)
- · Apple Search Ads API (for ASA only)
Preconditions
- · MMP integrated into app
- · purchase and trial events instrumented
Failure modes
- · bad CV schema (coarse-only instead of fine window 1)
- · no window 2/3 strategy (missing trial→paid, retention signals)
- · IDFA-only reliance without SKAN fallback (iOS 14.5+)
- · missing AdAttributionKit (iOS 17.4+ requirement)
- · CV not monotonic or doesn't encode LTV signal
Trust signals
- · SKAN 4.0 essentials table (postback/conversion value/windows/threshold/source ID)
- · CV schema examples for subscription + non-subscription apps
- · MMP-specific checklists (AppsFlyer + Adjust + Singular with 10+ items each)
- · 3-window postback strategy with event examples
- · ATT + IDFA + SKAN comparison table