Establish app marketing context for teams
app-marketing-contextskillsetup L1★1,242
Eronred/aso-skills ↗Causal-lift measurements
aso-audit+4pp vs no-skill baselinewith-skill 72% · baseline 68%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Establish shared app marketing context document for all ASO skills
Best for
First step in any app marketing work; prevents all downstream ASO skills from re-asking the same context questions.
Inputs
- · app name and IDs
- · problem the app solves
- · target audience segment
- · differentiator vs competitors
- · 3-5 competitors
- · goals and KPIs
- · budget and team resources
Outputs
- · app-marketing-context.md file
- · 7-section context document
- · summary of strengths and gaps
Requires
- · Appeeky API (optional, for current ASO state)
Preconditions
- · App already launched or ready to launch
- · User can articulate value prop in 1 sentence
Failure modes
- · Skipped: all other ASO skills will ask redundant questions
- · Over-ambitious goals without baseline metrics
- · No competitive landscape knowledge
Trust signals
- · 7-section checklist (Overview, Value Prop, Competitors, Current State, Goals, Resources, Markets)
- · Related skills list shows dependency chain
- · Distinguishes value prop from competitive positioning