Mine call data for competitor signals

Mine sales call transcripts for attribution, competitor signals, and objection patterns at scale

Marketing teams using call data to validate multi-touch attribution and identify emerging competitors + objection themes

• · sales call recording links (from Gong, Fathom, Granola)
• · optional call keywords for alert setup

• · attribution signal list (how leads heard about you)
• · competitor mention + context tracking
• · objection pattern clustering by category + severity

• · Gong or Fathom (call recording + transcription)
• · Zapier Agent (workflow for extraction)

Call recordings accessible; LLM access for transcript parsing

90-day filter may miss seasonal signals; extraction errors (self-mentions, misspellings) need QC; Zapier workflow prompt iteration required

• · attribution signal extraction (contradicts GTM attribution models)
• · keyword alert setup in Gong/Fathom (auto-transcription + LLM chat)
• · structured extraction to spreadsheet (date, meeting ID, competitor, context, sentiment, objection category, severity, addressed?)
• · dashboards tracking brand share of voice + new competitor emergence + objection patterns