Turn customer reviews into copy

Copywriter / conversion-focused content lead / CRO specialist · Assemble in ~10 min; first phrase bank + copy draft in one 30-60 min session once raw sources are ready.

GTMEdit flowon X◆ new (unverified) 91

step 1connector

Collect raw customer voice sources

⚡ bring your own tool

step 2partial

Extract verbatim phrases + categorise by job-to-be-done

ai-sales-intelligence-and-outreach12 alts

step 3ready

Map phrases to copy hooks and CTAs

pitch-recon18 alts

step 4ready

Extract and lock brand voice

brand-voice-extractor11 alts

step 5ready

Draft landing page copy from VoC

landing-page-copy3 alts

step 6ready

Generate ad creative variants

ad-creative18 alts

step 7ready

Framework-check and polish all copy

copywriting-frameworks18 alts

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What you get

▸Verbatim VoC phrase table — tagged by source type and copy axis (pain / gain / fear / transformation)
▸Hook map with CTA angles — clusters of real customer phrases mapped to persuasion hooks
▸Complete landing page draft — all copy blocks grounded in customer language, conforming to brand voice
▸Ad creative variants (3-5 per channel) — headline and description sets ready to paste into Google, Meta, or LinkedIn

tools: Source exports are free if you own the accounts (G2, Zendesk, Gong); no paid data connector required

tokens: ~$1-4 per full session (corpus ingestion + 5 skill passes on a typical 50-100 review corpus)

≈ $2-10/mo if run 2-4x per month per product

What stays yours

· Curate and clean the raw source files — low-quality tickets or off-topic forum posts dilute the phrase bank and should be trimmed before step 2
· Select which verbatim phrases to promote to headlines — the hook map surfaces candidates but a human judgment call decides what goes above the fold
· Live A/B testing and performance measurement — ad variants require a real campaign, real budget, and human interpretation of results to determine winners

The problem

When I'm writing ads and landing pages, I want to feed in reviews, tickets, calls, and forum threads and extract the exact verbatim phrases customers use mapped to hooks and CTAs, so I can write authentic high-converting copy instead of generic AI language.

Cybernetic layers

Memorybyo

The phrase bank and hook map produced in steps 2-3 are the persistent memory of this recipe. Save verbatim phrase table and hook map as project files (markdown or CSV) and reuse across campaigns. No harvested memory-management artifact in the pool yet.

Background-schedulingnot-applicable

This is a batch job run on demand when new source material arrives — not a continuous loop. No background scheduling needed. If you want to re-run monthly as new reviews accumulate, a simple cron reminder suffices.

Harnessready

Claude Code is the runtime. Drop each skill into ~/.claude/skills/ and invoke by name inside a single session. All steps flow sequentially in one sitting.

Click any step to see what fills it — and the ranked alternatives you can swap in.