positioning-strategy

Crystallizing what you own in customer minds when you have VOC data and need ONE memorable positioning statement.

Founders clarifying market positioning before launching campaigns or fundraising, when April Dunford framework is already known/trusted.

Defining your product's market position clearly for the first time

Designing product positioning and GTM strategy from customer research and competitive analysis.

When launching a new marketing effort and you need to capture positioning, ICP, problems, and differentiation once so every marketing skill reuses the same foundation.

refining product narrative and pitch positioning