Define product positioning statement
product-positioningskillsetup L1★29
realjaymes/marketingagentskills ↗What it does
Define and test positioning statement for B2B SaaS product
Best for
Crystallizing what you own in customer minds when you have VOC data and need ONE memorable positioning statement.
Inputs
- · Target customer definition (job, trigger, outcome)
- · Competitive alternatives (what they use today)
- · Unique insight or differentiation
Outputs
- · Positioning statement
- · Proof of positioning (customer quotes, case studies)
- · Positioning updates (quarterly)
Preconditions
- · Market research done
- · Customer interviews completed
Failure modes
- · Positioning is category-first (not customer-outcome-first)
- · No evidence from customer language
- · Positioning too broad (applies to many alternatives)
Trust signals
- · Positioning canvas (for/who/value/unlike/proof)
- · Testing positioning via discovery calls (does it resonate?)
- · Win/loss analysis tie-back
- · Positioning updates quarterly