Develop differentiated market positioning

Develop positioning strategy using April Dunford framework

Founders clarifying market positioning before launching campaigns or fundraising, when April Dunford framework is already known/trusted.

• · product/service description
• · target customer profile
• · competitive alternatives
• · unique attributes/differentiators

• · positioning statement (1-2 sentences)
• · messaging hierarchy with pillars
• · channel-specific messaging variants
• · competitive positioning canvas

• · Project directory established for outputs
• · Clarity on target customer and market category

• · Positioning becomes too generic/feature-focused instead of value-focused
• · Skips competitive alternatives exercise, produces weak differentiation
• · Messaging doesn't resonate with actual target (misaligned audience assumption)

• · Named framework: April Dunford's Positioning Canvas
• · Structured output: positioning statement + messaging hierarchy + channel variants
• · Explicit workflow: context detection → Phase 1 setup → Step-by-step execution
• · Detailed examples in workflow (scenario A/B/C for context detection)