event-tracking-design

Solo founder or analyst setting up analytics for the first time — provides tool recommendation by stage, event naming conventions, core metrics framework, and GA4 setup checklist to track decisions not dashboards.

When you're instrumenting a site and need consistent, decision-first tracking architecture.

B2B SaaS and e-commerce when you need event naming conventions, funnel architecture, and benchmark interpretation to measure marketing ROI.

Analyst or PM setting up comprehensive analytics for SaaS or product — covers full workflow from business context → decision questions → event naming → GA4 implementation, with templates for essential events.

PM or analyst implementing analytics for SaaS product — full workflow from business questions → event design → GA4 setup, with essential event templates for apps and marketing sites.

Startups building analytics infrastructure correctly from scratch or teams auditing data quality before strategic decisions.

Content marketer or analyst tracking article ROI via CTA clicks and funnel attribution — sets up user ID for cross-session tracking, event naming convention for consistency, and conversion marking for multi-touch attribution.

When defining and implementing product telemetry and metrics.

Finding why metrics don't match between platforms (GA4 vs ad account) before rebuilding reporting