Set up and optimize marketing funnels
data-and-funnel-analyticsskillsetup L3★51
manojbajaj95/claude-gtm-plugin ↗Causal-lift measurements
event-tracking-design+12pp vs no-skill baselinewith-skill 80% · baseline 68%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Set up, interpret, and optimize analytics across marketing funnels
Best for
B2B SaaS and e-commerce when you need event naming conventions, funnel architecture, and benchmark interpretation to measure marketing ROI.
Inputs
- · Event tracking plan
- · UTM parameter schema
- · Funnel stage definitions
- · Platform access (GA4, GSC, ad platforms)
Outputs
- · Tracking implementation code (gtag.js, GTM)
- · Analytics audit report
- · Traffic quality matrix
- · Funnel conversion benchmarks
Requires
- · Google Analytics 4
- · Google Search Console
- · Google Tag Manager
- · Ad platform APIs for conversion data
Preconditions
- · GA4 property created and configured
- · Conversion goals defined
- · UTM tracking parameters documented
- · Consent management system in place
Failure modes
- · PII accidentally sent in event properties
- · UTM parameters inconsistent across campaigns
- · Bounce rate misinterpreted as 'bad' when content-dependent
- · Learning phase data confused with stable performance
Trust signals
- · Industry-specific event naming convention (object_action in snake_case)
- · Tracking plan table with standard properties and PII hygiene rules
- · GA4 benchmarks with action thresholds (avg time >3min, scroll depth >75%)
- · Traffic Quality Matrix quadrant (Hidden Gem, Star, Underperform, Leaky)
- · UTM parameter convention with lowercase and hyphen rules