Set up analytics tracking for product decisions

Set up analytics tracking for marketing and product decisions

Analyst or PM setting up comprehensive analytics for SaaS or product — covers full workflow from business context → decision questions → event naming → GA4 implementation, with templates for essential events.

• · Product marketing context (if .agents/product-marketing-context.md exists)
• · Business context (what decisions will data inform, key conversions)
• · Current tracking state (what exists, what tools are in use)
• · Technical context (tech stack, privacy/compliance requirements)

• · Tracking plan framework (event name, category, properties, trigger, notes)
• · Event types categorization (pageviews, user actions, system events, conversions)
• · Essential events by product type (marketing site, app/product)
• · Event naming conventions (object-action format, best practices)
• · GA4 implementation guide with custom event example

• · GA4
• · Google Tag Manager (optional)

• · Analytics tool chosen (GA4, PostHog, Mixpanel, etc.)
• · Conversion funnel defined
• · Product marketing context available (optional but helpful)

• · Doesn't validate event firing — assumes manual spot checks are sufficient
• · GTM container structure guidance is generic (doesn't account for custom triggers)
• · Data layer pattern example is basic — complex implementations need custom design
• · Privacy/compliance requirements are out of scope (mentioned but not covered)

• · Workflow: business context → questions → events (backward-looking)
• · Event naming convention (object-action, snake_case, be specific)
• · Recommended events table (purchase, sign_up, login, search, view_item, add_to_cart)
• · GA4 custom event example with gtag.js syntax
• · Data layer pattern for GTM