Audit and map product messaging

Map and assess current product messaging before writing new copy

Founders auditing their messaging landscape before a rebrand or repositioning, to see what gaps exist and what contradicts.

• · Existing positioning documents (if any)
• · Landing pages and marketing copy locations
• · README.md or initial product description
• · Competitor positioning (if known)

• · Marketing reconnaissance report with messaging inventory
• · Positioning documents checklist (what exists, what's missing)
• · Copy assets audit (exists yes/no, location, last updated)
• · Messaging consistency assessment (contradictions, drift, outdated copy)
• · Competitive differentiation assessment
• · Recommended next step (which artifact to create/fix first)

• · Project has some marketing artifacts (README, landing page, or docs)
• · Access to codebase to scan for copy files

• · Messaging contradicts across surfaces (README vs. landing page)
• · Competitive positioning not articulated (why us vs. competitor unclear)
• · Messaging is stale (not updated since product pivoted)
• · Positioning statement exists but is abstract (doesn't specify who + what's different)
• · No battle cards for sales team

• · Four-category inventory: positioning documents, copy assets, consistency check, competitive differentiation
• · Assets are tracked with location and last-updated date
• · Consistency check explicitly flags contradictions and drift
• · Recommends specific next artifact to create (not generic 'improve messaging')
• · Uses color coding (RED for contradiction, YELLOW for drift)