Nail your positioning with evidence

Founder / PMM / content lead / GTM operator · Assemble in ~10 min; full positioning doc in one 60-90 min session.

GTMEdit flowon X◆ new (unverified) 100

step 1ready

Audit your existing messaging

pitch-recon18 alts

step 2ready

Crawl competitor sites and extract positioning signals

competitor-profiling11 alts

step 3ready

Mine Reddit and public forums for ICP pain language

reddit-competitor-analysis-api-skill

step 4ready

Pull competitor ad messaging from public ad libraries

competitor-ads-analyst7 alts

step 5ready

Structured competitive teardown

sk-competitors4 alts

step 6ready

Synthesize buyer evidence into a positioning framework

positioning-messaging-designer1 alts

step 7ready

Run a structured positioning workshop to sharpen and align

positioning-workshop

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What you get

▸Competitor profile dossiers with verbatim copy, pricing, and claim structure
▸ICP pain-language corpus — buyer quotes from Reddit/forums, grouped by theme
▸Differentiation battle cards — where you win, where you're parity, where you lose
▸Final positioning doc — WHO/WHAT/WHY/HOW statement + message hierarchy, ready for copy handoff

tools: BrowserAct API (Reddit mining, pay-per-call) · Meta/Google Ad Library (free) · competitor sites (free crawl)

tokens: ~$4-10 for a 3-5 competitor batch including forum mining

≈ One-time or quarterly refresh; $5-15 per positioning run at typical scope

What stays yours

· Validate that scraped competitor claims are current — sites change and a snapshot is a point-in-time artifact
· Interview 3-5 real customers to pressure-test whether the pain-language corpus matches lived experience before locking the positioning statement
· Make the final positioning call — the framework narrows the decision space, but the strategic bet is yours

The problem

When I need to position against competitors, I want an agent to crawl competitor sites, scrape reviews, mine forum/Reddit threads for ICP pain language, and synthesize a structured positioning doc — so messaging is grounded in what buyers actually say instead of internal opinion.

Cybernetic layers

Memorybyo

No harvested memory artifact covers competitive-research state. Store raw corpus (Reddit excerpts, ad screenshots, competitor profiles) in a local folder or Notion page so future runs diff against it rather than re-scraping from scratch.

Background-schedulingpartial

Competitor-Tracking skill (id 470) exists in the pool and can be wired as a periodic refresh job (weekly site-change alerts, rating shifts). It does not yet automate re-running the full synthesis — that still requires a manual trigger.

Harnessready

Claude Code is the runtime. Drop each skill into ~/.claude/skills/ and invoke by name. BrowserAct API key required for step 3 (Reddit mining).

Click any step to see what fills it — and the ranked alternatives you can swap in.