Build Ideal Customer Profile
sales-icpskillsetup L2★591
zubair-trabzada/ai-sales-team-claude ↗Causal-lift measurements
customer-profiling+16pp vs no-skill baselinewith-skill 80% · baseline 64%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Build comprehensive Ideal Customer Profile from business description
Best for
Founders or sales leaders building a new outbound motion who need to define EXACTLY who to target (by revenue, industry, tech stack, org structure) before running `/sales prospect` on individual companies.
Inputs
- · Business/product description (10+ words, includes what you sell and who buys it)
- · Clarifying question response (if description is vague)
Outputs
- · IDEAL-CUSTOMER-PROFILE.md with 6 dimensions:
- · Firmographic criteria (company size, industry, geography, stage, growth rate)
- · Technographic signals (tools used, tech stack maturity, integration readiness)
- · Behavioral indicators (buying signals, usage patterns, decision velocity)
- · Organizational structure (decision makers, committee size, approval layers)
- · Budgetary signals (budget available, deal size, budget cycle)
- · Engagement patterns (where they learn, content preferences, channel affinity)
Requires
- · WebSearch (to validate market sizing, competitor landscape, buyer behavior)
Preconditions
- · Business description provided (minimally 10 words describing what you sell)
- · Market context understood (SaaS vs services vs product)
Failure modes
- · Generic ICP ("mid-market companies") is not actionable for sales teams
- · No market sizing research → ICP criteria disconnected from real TAM
- · Missing technographic signals → can't identify prospects via tool usage
- · ICP too broad → sales team chases every inbound
Trust signals
- · 6-dimensional framework (firmographics, technographics, behavioral, organizational, budgetary, engagement)
- · Concrete numbers in every dimension (not "mid-market" but "$5M-$50M ARR")
- · Market research phase upfront (TAM sizing, competitors, buyer behavior via WebSearch)
- · Why It Matters column ties each criterion to actual business logic