conversion-optimization

Rapidly identifying structural landing page problems (missing CTA, poor prop hierarchy, unoptimized forms) before A/B testing specific copy variations

When form abandonment is identified as a bottleneck and you have baseline completion rate data; works best for lead capture and contact forms where you can afford to delay sensitive questions.

Reducing form friction (fewer fields, clearer CTAs) to increase lead capture when you have actual drop-off data or completion rates.

First step in any marketing project when context files don't exist; strongly recommended to auto-draft from codebase rather than starting from scratch, then iterate with team.

Auditing an existing page for low conversion before redesign.