cyberneticlibrary

Audit landing pages for conversion

landing-page-optimizerskillsetup L133
thatrebeccarae/claude-marketing
What it does

Audit landing pages for conversion optimization and recommend fixes

Best for

Rapidly identifying structural landing page problems (missing CTA, poor prop hierarchy, unoptimized forms) before A/B testing specific copy variations

Inputs
  • · landing page URL
  • · current conversion rate (optional)
  • · traffic source/audience context
Outputs
  • · above-the-fold audit (headline, subheadline, CTA clarity)
  • · value prop hierarchy analysis
  • · form optimization recommendations
  • · mobile UX issues
  • · conversion benchmark vs industry
Preconditions
  • · landing page publicly accessible
  • · clear goal/CTA identified
Failure modes

Ignores segment performance differences; assumes single-column mobile layouts are optimal; doesn't account for audience-specific messaging needs

Trust signals
  • · hero layout pattern guide (left/right, centered, video, social proof)
  • · 4-level value prop hierarchy template
  • · conversion benchmark table by page type (SaaS, ecommerce, lead gen, etc.)
  • · 8 anti-patterns listed with explicit avoidance guidance
  • · 10+ form/mobile optimization rules with percentage lift estimates