Execute end-to-end GTM strategy
go-to-market-strategyskillsetup L3★51
manojbajaj95/claude-gtm-plugin ↗Causal-lift measurements
launch-strategy-generation+4pp vs no-skill baselinewith-skill 96% · baseline 92%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Execute end-to-end GTM strategy from positioning through post-launch analysis
Best for
SaaS and tech products when you need a 6-week GTM roadmap that covers positioning, content, multi-channel activation, and metric definition.
Inputs
- · ICP and positioning definition
- · Product messaging (headline, sub-headline, benefits)
- · Channel availability (email, social, partnerships)
- · Launch timeline (6 weeks pre-launch to post-launch)
Outputs
- · GTM motion recommendation (PLG vs Sales-Led)
- · 5-phase launch plan with timelines
- · Launch marketing pack (7 deliverables)
- · Success metrics and measurement framework
Requires
- · Email platform (e.g., Mailchimp, HubSpot)
- · Product Hunt setup
- · Social media platforms
- · Analytics tool for tracking
Preconditions
- · Product validated with 5+ customer interviews
- · Message hierarchy defined
- · Content strategy scoped
- · Cross-team alignment on success metrics
Failure modes
- · Launches treated as one-time events rather than campaigns
- · Messaging too generic without customer language
- · Insufficient content depth for awareness building
- · Product Hunt launch without pre-built supporter relationships
Trust signals
- · GTM motion selection matrix (PLG, PLG+Sales-Assist, Sales-Led, Community-Led, Partner-Led) with decision rules
- · 5-phase framework (Positioning, Messaging, Channel Strategy, Timeline, Metrics) with specific week-by-week milestones
- · Product Hunt launch best practices with relationship-building and engagement tactics
- · Launch marketing pack with 7 concrete deliverables (context snapshot, positioning doc, email sequence, etc.)
- · Multi-phase launch approach (Internal → Alpha → Beta → Early Access → Full Launch)