Map your competition

Founder / PMM / growth lead ·

GTMEdit flowon X● golden 100

step 1ready

Find & profile competitors

competitor-profiling11 alts

step 2ready

Deep-research each competitor

competitor-price-analysis

step 3ready

Synthesize positioning + white space

go-to-market-planner2 alts

Did this recipe work for you?

What you get

▸Competitor profiles with sourced claims
▸Positioning map + white-space recommendation

tools: none required

tokens: ~$1-3 per run

≈ tokens only

What stays yours

· Sanity-check sourced claims before quoting them
· Make the positioning call — the recipe proposes, you decide

✓ Last verified 2026-06-10claude-sonnet-4-6 (subagent, test-mode fixtures)

✓ step 1 · Find & profile competitors

✓ step 2 · Deep-research each competitor

✓ step 3 · Synthesize positioning + white space

view sample outputs from this run

step 1 · Find & profile competitors

# Competitor Profiles
**Generated:** 2026-06-10
**Our product:** BrewMate — roast-to-order single-origin coffee subscription, $24/box, ships within 48 h of roasting. Core differentiator: freshness (roast date printed on every bag).
**Source:** fixture data (`competitor-dossier.md`, `company-brief.md`) — no live scraping in test mode.

---

## Trade Coffee
**URL:** tradecoffeeco.com

### Positioning
Quiz-driven personalization. Positions as the "smartest" match between drinker taste profile and roaster. The value proposition is curation intelligence, not ingredient provenance or freshness.

###…

step 2 · Deep-research each competitor

[NO SKILL FILE — performed from description]

# Competitor Intel: Pricing, Messaging & Positioning
**Recipe:** Competitive Analysis — Step 2: Deep-research each competitor
**Generated:** 2026-06-10
**Our product:** BrewMate — roast-to-order single-origin coffee subscription, $24/box, ships within 48 h of roasting. Core differentiator: freshness (roast date printed on every bag).
**Source:** Fixture data (competitor-dossier.md, company-brief.md, competitor-profiles.md) — no live scraping in test mode.

---

## 1. Trade Coffee

### Pricing Analysis
| Tier | Price | Notes |
|---|---|---|
| Entry …

step 3 · Synthesize positioning + white space

# Positioning Map & White-Space Opportunities
**Recipe:** Competitive Analysis — Step 3: Synthesize positioning + white space
**Generated:** 2026-06-10
**Our product:** BrewMate — roast-to-order single-origin coffee subscription, $24/box, ships within 48 h of roasting.
**Input:** competitor-intel.md (Step 2 output)

---

## 1. Two-Axis Positioning Map

**Axes chosen from the intel:**
- **X-axis — Freshness Guarantee** (None → Partial → Verifiable/Total)
- **Y-axis — Personalization Depth** (Generic/Fixed → Curated → Quiz-Adaptive)

```
                    HIGH PERSONALIZATION
                 …

Before you start

needClaude Code installed
optWeb search available in your session — test mode uses the bundled dossier instead

Test mode needs none of the optional items — fixtures are bundled.

The problem

Understand the competitive set before a launch: who they are, how they're positioned, and where the white space is.

Readiness

Fully assembles from the library.

Cybernetic layers

Memorybyo

Keep the competitor set + intel in a doc so it compounds across launches.

Background / schedulingbyo

Re-run monthly to keep intel fresh.

Harnessready

Claude Code.

Click any step to see what fills it — and the ranked alternatives you can swap in.