Run positioning workshop with team
positioning-workshopskillsetup L1★4,957
deanpeters/Product-Manager-Skills ↗What it does
Facilitate interactive positioning workshop
Best for
Running a workshop to sharpen product positioning
Inputs
- · Product context
- · Target customer
- · Competitive landscape
Outputs
- · Completed positioning statement from discovery
Preconditions
Product context, customer data, competitor intel
Failure modes
Generic target/benefit, unclear differentiation, missing research
Trust signals
- · Geoffrey Moore framework
- · Competitive stress-test
- · Category clarity