Set up paid advertising campaigns by business type
money-adsskillsetup L3★404
iamzifei/show-me-the-money ↗Causal-lift measurements
campaign-optimization+4pp vs no-skill baselinewith-skill 92% · baseline 88%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Set up and run paid advertising campaigns optimized by business type
Best for
When launching campaigns on a new platform and you need to match the right platforms to your business model.
Inputs
- · Business type (SaaS, app, commerce, service, etc.)
- · Budget and ROAS targets
- · Target audience and ICP
Outputs
- · Recommended platform set per business type
- · Campaign strategy with goal-metric alignment
- · Budget allocation starting points
Requires
- · Google Search / Display / Shopping / Local Ads
- · Meta / Instagram / Shop Ads
- · Apple Search Ads
- · LinkedIn Ads
- · TikTok For Business
- · Reddit / Pinterest / Yelp / NextDoor
Preconditions
- · Business type is known
- · Budget and metrics are defined
- · Conversion tracking is set up
Failure modes
- · Picks wrong platform for business type (e.g., LinkedIn for content creators)
- · Underfunds platform (below minimum budget)
- · Conflates awareness campaigns with conversion optimization
Trust signals
- · Business-type branching matrix with primary/secondary/avoid platforms
- · Platform selection table with min budgets
- · Phase 1 campaign strategy with goal-metric alignment
- · Budget allocation rule of thumb (70/20/10 split)