Find the wasted ad spend

PPC freelancer / media buyer / paid-search manager at an agency · Assemble in ~10 min; full audit report in <30 min once connected to the ad account.

GTMEdit flowon X◆ new (unverified) 91

step 1connector

Pull raw account data

⚡ Meta Marketing API

step 2ready

Comprehensive cross-platform audit

ads-audit23 alts

step 3ready

Platform-specific deep audit (Google)

audit3 alts

step 4ready

Budget allocation optimization

algo-ad-budget11 alts

step 5ready

Ad copy + creative gap analysis

money-ads3 alts

step 6ready

Cross-platform budget dashboard

ads-budget23 alts

step 7connector

Execute cleanup changes

⚡ bring your own tool

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What you get

▸Ranked waste map: keywords, ad sets, and campaigns flagged by spend at risk
▸Budget reallocation plan with before/after projections
▸Replacement ad copy drafts for the top fatigue offenders
▸Cleanup action queue ready to push via bulk editor or API

tools: Ad platform access (existing account); TMR MCP free tier or ~$20/mo for live API pull; Google Ads Editor free

tokens: ~$2-6 per audit session (90-day export, 5-20 campaigns)

≈ $20-25/mo at weekly audit cadence if using TMR; near-zero if using CSV exports

What stays yours

· Review and approve the cleanup action queue before any write-back to the live account — never auto-apply bid or budget changes without sign-off
· Interpret conversion data quality: verify conversion tracking is correctly attributed before treating CPA figures as ground truth
· Decide on pausing vs. restructuring campaigns where the audit flags structural issues beyond keyword-level waste

The problem

When I inherit or manage a paid account that's leaking budget, I want to pull full historical campaigns/clicks/conversions and get a complete audit of keywords, bids, ad copy, and wasted spend in minutes, then push the fixes live, so I can stop what's draining budget without days of manual digging.

Cybernetic layers

Memorybyo

Account context (baseline metrics, prior audit findings, change history) must be stored manually — a Google Sheet, local markdown file, or CRM note. No harvested memory artifact covers cross-session ad account state yet.

Background-schedulinggap

A weekly re-audit cron would catch fresh waste as campaigns run. Not yet a library artifact — would require a scheduled Claude Code task or external cron calling the audit skill on a fresh export.

Harnessready

Claude Code is the runtime. Drop each ready skill into ~/.claude/skills/ and invoke by name. The ads-audit skill (120) and toprank audit skills (10, 13) are the anchor components.

Click any step to see what fills it — and the ranked alternatives you can swap in.