Apply proven copywriting frameworks
copywriting-frameworksskillsetup L1★33
thatrebeccarae/claude-marketing ↗Causal-lift measurements
ad-copy-generation0pp vs no-skill baselinewith-skill 96% · baseline 96%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Apply proven copy frameworks (AIDA, PAS, BAB, 4Ps, QUEST, FAB) to ads/landing pages
Best for
Copy teams needing structure when starting blank, or UX writers/PMs drafting CTAs and headlines.
Inputs
- · Situation (ad, email, landing page, etc.)
- · Audience definition
- · Value prop or pain point
Outputs
- · Copy outline using framework
- · Sample filled-in framework
Requires
- · None
Preconditions
- · Framework selection based on situation
Failure modes
- · Wrong framework choice (PAS for landing page instead of AIDA)
- · Generic pain points fail (too vague)
- · Missing proof/evidence weakens AIDA/4Ps
Trust signals
- · 6 core frameworks with examples
- · Framework selection guide (situation → best framework)
- · Use cases per framework (short ads, landing pages, emails, sales pages, cold outreach)
- · Specific example: SaaS landing page using AIDA
- · Example: Google Ad using PAS
- · Example: cold email using BAB