Check if your unit economics work

Audit unit economics model for consistency, sensitivity, and decision impact

When a founder uses a unit econ model to make go/no-go decisions and you need to stress-test the assumptions.

• · spreadsheet model (customer LTV, CAC, payback, margin assumptions), actual data, sensitivity ranges

• · model audit report (assumptions flagged, sensitivity analysis, decision levers ranked)

Unit econ model exists; actual customer data available to cross-check assumptions

• · Model uses best-case assumptions instead of medians (unrealistic sensitivity)
• · Linchpin assumption (e.g., payback period) not tested with actual data
• · Founder confuses unit econ viability with demand/retention viability

• · Assumption audit with actual-vs-modeled variance
• · Sensitivity ranking (which inputs move the verdict most)
• · Clear separation of unit econ (viability) from PMF (demand)