Analyze competitor marketing and positioning

competitor-analysiscommandsetup L2★2

Causal-lift measurements

competitive-intelligence+20pp vs no-skill baselinewith-skill 79% · baseline 59%

Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.

What it does

Analyze competitor marketing, SEO, ads, social, and positioning

Best for

Benchmarking your marketing strategy and messaging against 2-5 direct competitors when you need a 360-degree view of their content, SEO, ads, social, and positioning strategies.

Inputs

· 2-5 competitor names and/or URLs
· Analysis scope: full | SEO | content | paid ads | social | pricing/positioning
· Key battleground keywords
· Industry or category (for benchmarking)

Outputs

· Competitive overview matrix (dimensions: content volume, SEO strength, social following, ad presence, pricing, AI visibility)
· Content strategy comparison (publishing frequency, types, themes, gaps, quality)
· SEO competitive landscape (domain metrics, keyword overlap/gaps, backlinks, SERP features)
· Paid advertising intelligence (platforms, ad copy themes, landing pages, estimated spend, creative approach)
· Social media benchmarking (platform presence, engagement, content mix, posting cadence)
· AI answer engine visibility (Google AI Overview, Perplexity, ChatGPT, citation patterns)
· Pricing and positioning (models, price points, value propositions, market tier, differentiation)

Requires

· ~~SEO tools: Ahrefs, Similarweb (optional, for detailed ranking + backlink data)
· Web search (fallback if SEO tools not connected)

Preconditions

· 2-5 competitor URLs or names provided
· Analysis scope selected (or defaults to full analysis)
· For keyword gap analysis: battleground keywords supplied
· Internet access required for web search

Failure modes

· SEO tools not connected downgrades to web-search-based assessment (less precision)
· Competitor websites using heavy client-side rendering may not yield complete data
· Private competitor data (e.g., ad spend, exact traffic) not directly observable
· Analysis scope omitted defaults to full (may be too broad if user wants focused analysis)

Trust signals

· 7-dimension competitive framework (content + SEO + ads + social + pricing + AI visibility)
· E-E-A-T quality signals assessment (expertise, experience, authority, trustworthiness)
· SERP feature ownership tracking (featured snippets, PAA, knowledge panels)
· AI answer engine citation patterns (emerging competitive dimension)
· Structured matrix output (Competitor A/B/C side-by-side)
· Keyword gap analysis (identifies ranking opportunities)
· Backlink profile comparison (link equity assessment)

Capability

competitive-intelligence → compare alternatives