Plan multi-channel campaign with budget and timeline

Plan multi-channel marketing campaign with budget and timeline

Creating a comprehensive, ready-to-execute campaign plan when you have a clear goal, audience, and timeline but need guidance on messaging, channels, and content calendar.

• · Campaign goal (signups, awareness, product launch, leads, churn re-engagement, event reg)
• · Product or service being promoted
• · Target audience (demographics, roles, industries, pain points, buying stage)
• · Campaign timeline and fixed dates
• · Budget range (optional; can generate channel-agnostic if omitted)
• · Key differentiators, previous learnings, geographic focus, channel constraints, compliance rules (optional)

• · Campaign brief with: name, SMART goal, secondary objectives
• · Audience segmentation (primary + secondary, pain points, channel affinity, buying stage)
• · Key messaging (core message + 3-4 supporting messages, proof points, channel variations)
• · Channel strategy (owned/earned/paid with rationale, format recs, benchmarks, budget allocation)
• · Content calendar (week-by-week or day-by-day)
• · Content assets inventory (blog, email, social, ads, landing, video)
• · Budget allocation by channel (if budget provided)

• · ~~analytics connector (for historical performance if available)
• · ~~advertising connector (for benchmark data if available)
• · Brand profile loader (optional, at ~/.claude-marketing/brands/)

• · User must provide campaign goal, product, and target audience
• · If brand profile exists, it will auto-load (optional)
• · Budget is optional; plan is channel-agnostic if omitted

• · Missing campaign goal, product, or audience requires user to re-input
• · Analytics/advertising connectors not connected falls back to best-practices recommendations
• · No brand profile defaults to general best practices (less personalized)
• · Budget not provided means channel allocation is estimated, not optimized

• · SMART goal framing (specific, measurable, actionable)
• · Owned/earned/paid channel taxonomy (industry standard)
• · Persona-driven messaging (3-4 supporting messages tied to pain points)
• · Industry benchmarking for expected performance per channel
• · Structured content calendar with dependencies and milestones
• · Brand context auto-loading (reuses existing personas + guidelines)