Unify campaign status across all platforms

Unify campaign status across all marketing platforms

Marketing teams managing 10+ campaigns across 3+ platforms, where unified status view prevents blind spots and enables rapid response to execution issues.

• · Scope filter: all campaigns, specific campaign name/ID, or specific platform
• · Detail level: summary or detailed (with metrics and execution history)
• · Time window (optional): lookback period for execution history, defaults to 7 days
• · Status filter (optional): active, paused, scheduled, completed, failed; defaults to active+paused+scheduled
• · Sort order (optional): by spend, performance, recency, or status; defaults to platform grouping

• · Unified campaign registry with name, platform, status, creation date, KPI targets
• · Execution history per campaign (what ran, when, outcome, error messages if failed)
• · Pending approvals list (submissions awaiting review, age in hours)
• · Live metrics per campaign: spend, impressions, clicks, CTR, conversions, CPA, ROAS, platform-specific metrics
• · Platform-level totals (total campaigns, spend, conversions, average CPA/ROAS)
• · Performance vs KPI status: on-track (green), at-risk (yellow), behind (red)
• · Issues requiring attention: paused campaigns, failed executions, budget overages, stale content

• · Campaign tracker script (campaign-tracker.py)
• · Execution tracker script (execution-tracker.py)
• · Approval manager script (approval-manager.py)
• · Ad platform MCPs: google-ads, meta-marketing, linkedin-marketing, tiktok-ads, etc
• · Email automation MCPs: mailchimp, hubspot, klaviyo

• · Multiple campaigns exist across platforms
• · Campaign registry is up-to-date (campaign-tracker.py has been run recently)
• · Ad platforms and email tools are connected via MCPs
• · KPI targets are defined for each campaign

• · Campaign registry out of sync with live platforms (ghost campaigns in tracker)
• · Metrics not updated in real-time (stale status, wrong ROAS calculation)
• · Approvals bottleneck: submissions pending >48 hours with no owner assigned
• · Budget overages undetected (campaign running past spend cap)
• · Paused campaigns not flagged (campaign was paused by platform due to policy violation, team doesn't know)

• · Multi-platform aggregation: Google Ads, Meta, LinkedIn, TikTok, email platforms in one view
• · Execution history with timestamps and error messages (diagnostic detail)
• · KPI vs actual comparison with color-coded status (at-risk threshold is 15% from target with negative trend)
• · Approval queue with age flagging (bottleneck detection)