Generate executable multi-channel campaign plans

Generate comprehensive multi-channel campaign plan

Launching new product, market entry, or seasonal campaign where strategic clarity and phased execution determine success from day one.

• · Campaign goal (awareness, leads, sales, retention, etc)
• · Product/service being promoted
• · Target audience (or reference existing personas)
• · Budget (total or range)
• · Timeline (duration or key dates)
• · Constraints (channel restrictions, compliance, creative limitations)

• · Campaign overview with SMART objectives
• · Audience segments with targeting criteria
• · Channel strategy with rationale for each channel
• · Budget allocation table with expected reach/cost estimates
• · Phased timeline: pre-launch, launch, sustain, optimize, wrap-up
• · KPI dashboard framework with targets and measurement approach
• · Risk register with mitigation strategies
• · campaign-plan-output.md file

• · Brand profile (from ~/.claude-marketing/brands/{slug}/profile.json)
• · Compliance rules (from skills/context-engine/compliance-rules.md)
• · Industry benchmarks (from skills/context-engine/industry-profiles.md)
• · Platform specs (from skills/context-engine/platform-specs.md)

• · Brand profile exists or user provides marketing context
• · Campaign goal is singular (awareness or leads, not 'everything')
• · Target audience is scoped (not 'everyone')
• · Budget is fixed before channel selection begins

• · Campaign goal too vague (results in scattered tactics)
• · Audience segmentation too broad (one message for everyone fails)
• · Channel selection done first, then budget forced to fit (backwards logic)
• · KPIs set without platform-specific understanding (phone calls measured by email opens)
• · Risk register created but no ownership or contingency plan

• · SMART objectives framework (specific, measurable, actionable, relevant, time-bound)
• · Segment-specific targeting criteria (not one audience)
• · Phased timeline with clear handoff points (pre-launch depends on launch which gates sustain)
• · Risk-mitigation pairing (every risk has a named mitigation action)