Rank GTM channels with rapid cheap experiments

Design ranked go-to-market channel strategy with cheap tests

Early-stage founders who need to discover which GTM channel works for their archetype through rapid, low-cost experiments instead of guessing.

• · startup-canvas-output.md (channels, pricing, key metric)
• · customer-archetype-output.md (information sources, communities, decision role)
• · battle-cards-output.md (competitor channels, positioning gaps)
• · market-size-output.md (SOM, customer count)

• · All 19 traction channels scored 1-5 on fit for this customer
• · Top 3 channels selected with rationale
• · Cheap test experiment design for each top channel (under $500, 1-2 weeks, specific success metric)
• · GTM sequence (weeks 1-2 test channel 1, etc)
• · Unit economics estimate per channel (CAC, LTV pairing)
• · gtm-plan-output.md file

• · customer-archetype-output.md and startup-canvas-output.md must be completed
• · Founder can personally execute on experiments (no channel works without founder effort)
• · Market size and customer count defined

• · Founder defaults to channel they personally use instead of one customer actually uses
• · Tests not cheap enough or not focused on one variable
• · Success metrics too vague ('get some traction' instead of '10 sign-ups')
• · No decision rule on when to move to next channel if test fails
• · Assumes unit economics before testing actual conversion

• · Framework citations: Traction (Weinberg & Mares) Bullseye framework with all 19 channels named, Predictable Revenue on specificity requirement, $100M Leads on four core channels
• · Explicit 19-channel taxonomy with descriptions
• · Structured test format: specific experiment, budget cap, timeline, success metric, decision rule
• · Unit economics framework: CAC + LTV pair for evaluation