Audit Microsoft Bing Ads setup
ads-microsoftskillsetup L1★20
naveedharri/benai-skills ↗Causal-lift measurements
ad-account-auditing-28pp vs no-skill baselinewith-skill 56% · baseline 84%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Audit Microsoft Ads (Bing) account setup, bidding, creative, and performance
Best for
Validating post-Google-import setup on Bing and unlocking Copilot chat placement (73% CTR lift observed)
Inputs
- · Microsoft Ads account export
- · UET tag status
- · Google import results
Outputs
- · Microsoft Ads Health Score (0-100)
- · findings report with action plan
Preconditions
- · UET tag installed
- · account access
Failure modes
- · missing native conversion goals (relying on imports)
- · bid strategy not adjusted 20-35% lower than Google
- · Copilot placement not enabled
Trust signals
- · 20-check audit with import validation section
- · Copilot Chat placement feature (Jan 2026)
- · specific CPC advantage benchmarks
- · LinkedIn profile targeting for B2B