Debug low ad conversion rates
ads-landingskillsetup L2★20
naveedharri/benai-skills ↗What it does
Assess landing page quality for ad campaign conversion
Best for
When debugging low conversion rates from ads by isolating page-level factors like message match, speed, mobile UX, and form design.
Inputs
- · Landing page URLs from ad campaigns
- · Ad copy for comparison
- · Form/CTA structure
Outputs
- · Message match scoring
- · Speed assessment report
- · Mobile experience audit
- · Form optimization recommendations
Requires
- · web_fetch
- · PageSpeed Insights (or equivalent)
Preconditions
- · Active ad campaigns
- · Landing page access
- · Conversion tracking pixel/tag
Failure modes
- · Message mismatch (ad ≠ landing page)
- · Slow pages (LCP >2.5s kills CVR)
- · Poor mobile UX (tap targets <48x48)
- · Form friction (too many fields)
Trust signals
- · Message match scoring table
- · Speed thresholds per metric
- · Mobile checklist with 48x48px tap targets
- · Form length impact on CVR table
- · UTM parameter & click ID preservation guidance