cyberneticlibrary

Audit Google Ads account health

ads-googleskillsetup L220
naveedharri/benai-skills
What it does

Audit Google Ads account for health and optimization

Best for

When you need a systematic 74-check audit spanning conversion tracking, wasted spend, account structure, keywords, ads, and settings.

Inputs
  • · Google Ads account export
  • · Change History
  • · Search Terms Report
  • · Conversion data
Outputs
  • · Google Ads Health Score (0-100)
  • · Weighted findings report
  • · Action plan by priority
Requires
  • · Google Ads account access
  • · Conversion tracking data
Preconditions
  • · Active Google Ads account
  • · At least 30 days of data
  • · Conversion tracking configured
Failure modes
  • · Incomplete conversion tracking
  • · Broad Match used without Smart Bidding
  • · High invalid click rate (>10%)
  • · Keyword cannibalization across campaigns
Trust signals
  • · 74-check audit framework
  • · 25% weight for conversion tracking
  • · Thresholds for Quality Score/CTR/CVR/CPC
  • · PMax deep dive section
  • · AI Max for Search 2026 guidance