Build end-to-end marketing funnels
marketing-strategistskillsetup L3★22
Humblytics/humblytics-marketing-skills ↗Causal-lift measurements
marketing-strategy-4pp vs no-skill baselinewith-skill 92% · baseline 96%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Design end-to-end marketing funnels with positioning, channel strategy, and growth modeling
Best for
Founders and marketing leaders when you need a full-funnel strategy framework covering positioning, messaging, channel selection, and growth modeling.
Inputs
- · Business model and product brief
- · Current traffic and conversion metrics
- · Competitive landscape overview
- · Budget and team resources
Outputs
- · Value Equation analysis (Hormozi)
- · Market awareness positioning (Schwartz levels)
- · Funnel architecture (Traffic → Capture → Nurture → Convert → Deliver → Retain → Expand)
- · GTM Engine definition
- · Quarterly marketing plan with initiatives
Requires
- · Analytics platform (GA4, Mixpanel)
- · Email platform
- · Ad platform for channel execution
Preconditions
- · Business model and target market defined
- · ICP characteristics understood
Failure modes
- · Generic positioning without differentiation
- · Messaging mismatch with audience awareness level
- · Funnel leaks at conversion due to poor nurture
Trust signals
- · Value Equation framework (Dream Outcome × Likelihood ÷ Time × Effort) with concrete levers
- · Market Awareness levels (Unaware → Problem-Aware → Solution-Aware → Product-Aware → Most Aware) with messaging per level
- · 7-stage funnel architecture (Traffic → Capture → Nurture → Convert → Deliver → Retain → Expand) with concrete mechanisms per stage
- · GTM Engine with 7 core components (ICP, Problem Stack, Offer Stack, Channel Strategy, Message-Market Match, Conversion Mechanism, Unit Economics)
- · Email sequence framework with SaaS-specific segments (Free → Paid, Trial, Retention)