Size launches and execute GTM
product-launch-gtmskillsetup L2★29
realjaymes/marketingagentskills ↗Causal-lift measurements
launch-strategy-generation-8pp vs no-skill baselinewith-skill 84% · baseline 92%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Size product launches and execute proportional GTM strategy with stakeholder alignment
Best for
Product teams when you need a launch sizing matrix to avoid oversized GTM for minor features while ensuring major innovations get full activation.
Inputs
- · Launch type (feature, product, program, market expansion)
- · Customer impact assessment (retention vs acquisition)
- · Innovation level (parity vs differentiated)
Outputs
- · Launch priority (Priority #1/2/3)
- · GTM channel selection
- · Asset and task selection
- · Success metrics and measurement framework
- · Post-launch review template
Requires
- · Project management tool (Asana, Jira)
- · Analytics platform
Preconditions
- · Product readiness validated
- · Cross-team alignment on launch timing
Failure modes
- · Over-investing in launches that don't deserve it
- · Under-selling innovations
- · Missing internal alignment on sales/support readiness
Trust signals
- · Launch qualification questions (behavior change?, differentiation?, new markets?, customer notice?)
- · 2-axis sizing matrix (Customer Impact vs Market Innovation)
- · Proportional GTM effort guidance per priority (Full/Moderate/Low)
- · Internal alignment checklist (product, sales, support, marketing readiness)
- · Conditional channel selection (not by default, based on priority)