Design lifecycle email flows
lifecycle-marketing-campaignsskillsetup L2★29
realjaymes/marketingagentskills ↗Causal-lift measurements
marketing-strategy0pp vs no-skill baselinewith-skill 96% · baseline 96%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Design lifecycle email flows for user segments across funnel stages
Best for
Product and growth teams when you need email flow templates for specific user segments (free → paid, trial expiration, churn win-back) with day-by-day structure.
Inputs
- · User segment definition (free/trial/paid/churned)
- · Business model type (SaaS/digital product/service)
- · Campaign goals (activation, upgrade, retention)
- · Funnel stage (onboarding, engagement, expansion)
Outputs
- · Day-by-day email flow with messaging focus
- · CTA per email
- · Trigger events and timing
- · Conversion goal per segment
Requires
- · Email platform (Mailchimp, HubSpot, Klaviyo)
- · Analytics to track activation metrics
Preconditions
- · Segment definition based on user behavior or purchase status
- · Campaign goals aligned with business metrics
Failure modes
- · Email fatigue from over-frequency
- · No trigger event, sending blindly
- · CTA not aligned with segment readiness
Trust signals
- · Segment examples for 3 business types (SaaS, digital product, service)
- · SaaS segments with specific goals (Free Plan: 3-day action + 14-day conversion)
- · Day-by-day messaging focus with CTA progression
- · Trigger event specification
- · Reference file for complete campaign flows