Plan discovery interviews that validate ideas

Plan customer discovery interviews with goal-aligned methodology and question framework

Product managers validating new markets or churn problems who need to avoid wasting customer time and research budget on misaligned interview design.

• · research goal (problem validation / JTBD / churn / prioritization)
• · target segment
• · access constraints
• · existing context (support tickets, competitor materials)

• · interview methodology recommendation
• · interview guide with biases to avoid
• · question framework
• · success criteria

• · research goal defined
• · target customer segment identified
• · access constraints known (cold outreach vs warm intro)

• · leading questions introduce confirmation bias
• · surface-level feedback (product praise) instead of problem depth
• · mixing discovery with sales demo
• · insufficient sample size (< 5 customers) for signal

• · workshop-facilitation protocol defined
• · 4 adaptive questions with enumerated options
• · Jobs-to-be-Done discovery option
• · churn investigation methodology
• · bias-aware design (confirmation bias, solution-first thinking explicitly addressed)