Plan quarterly marketing growth sprints
marketing-strategistskillsetup L2★39
markster-public/markster-os ↗What it does
Map marketing channels to funnel stages and design 90-day growth plan
Best for
Planning quarterly marketing sprints when you need channel prioritization and measurable outcomes per month.
Inputs
- · AARRR stage definition (acquisition/activation/retention/revenue/referral)
- · Channel evaluation (content, paid, outbound, community, product-led)
Outputs
- · Channel prioritization matrix (audience fit × cost × scalability)
- · 90-day plan (3 monthly focuses + experiments)
- · Campaign brief with objective/audience/messaging/channels
Preconditions
- · Positioning locked
- · Measurement framework defined
Failure modes
- · Spreading effort across all channels (no focus)
- · Selecting channels by founder preference, not customer presence
- · Campaign without clear success metrics
Trust signals
- · AARRR funnel mapping (5 stage metric definitions)
- · JTBD positioning (when/job/outcome)
- · StoryBrand messaging (character/problem/guide/plan/CTA)
- · Content flywheel (create→distribute→engage→learn→optimize)