Build mini-funnel in one week
funnel-sprintskillsetup L2★39
markster-public/markster-os ↗What it does
Build mini-funnel with lead magnet, landing page, and 3-email nurture
Best for
Fast validation funnels when you have an ICP and proof point and want 3-email nurture working in 1 week.
Inputs
- · ICP definition with buying trigger
- · Offer outcome statement with metrics
- · One proof point (case study or result)
Outputs
- · Lead magnet spec (format + title + delivery)
- · Landing page copy (hero, problem, solution, proof, CTA)
- · 3-email nurture sequence (delivery, proof, offer)
Preconditions
- · ICP specific (not 'everyone')
- · Offer defined as outcome not deliverable
- · At least one proof point
Failure modes
- · ICP too broad (leads to low conversion)
- · Lead magnet does not create appetite for core offer (no Salty Pretzel Rule)
- · Landing page missing any required section
Trust signals
- · Salty Pretzel Rule (lead magnet solves A, makes B visible)
- · Lead magnet format selection by ICP pain (audit/calculator/checklist/case study/video)
- · Landing page hero formula (outcome + subhead + CTA + proof)
- · Friction removal copy in CTA ('No credit card. No sales call.')