Write conversion-focused email sequences

Write conversion-focused cold email sequences for B2B outreach

Multi-email outreach campaign to warm prospects when you have research and can find one specific insight per person.

• · Target prospect variables (FirstName, Company, Industry, Title)
• · Prospect research (recent company news, role context)
• · Value-add angle or solution

• · Subject line
• · Email body (50-150 words)
• · Follow-up sequence (3+ emails)
• · Benchmark: reply rate target

• · ICP defined
• · Prospect data (name, company, role)
• · One specific angle or insight per email

• · Opening with generic praise ('Great LinkedIn post')
• · Asking in first email instead of giving
• · Multiple competing CTAs (confuses reply)
• · Vague value prop ('help you grow')

• · Benchmark email example (under 70 words, specific deliverable, frictionless CTA)
• · Psychographic profiling by sector
• · Forbidden phrases list (leverage, unlock, empower, paradigm)
• · Validation checklist (specificity test, objection anticipation, CTA clarity)