Build high-response cold email sequences
outbound-email-strategyskillsetup L3★51
manojbajaj95/claude-gtm-plugin ↗Causal-lift measurements
cold-email-generation+17pp vs no-skill baselinewith-skill 93% · baseline 77%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Build high-response cold outreach campaigns with personalization and sequencing
Best for
B2B outbound when you need a 7-step cold email sequence template with subject line patterns, CTA psychology, and personalization that reads like peer-to-peer communication.
Inputs
- · ICP definition with title, company, pain, trigger, proof
- · Prospect list (200-500 verified contacts)
- · Personalization signals (LinkedIn content, company news, job postings)
- · Conversion goal (meeting request, trial signup)
Outputs
- · 5-7 email sequence with subject lines
- · Personalization templates at 4 tiers
- · Objection handling scripts
- · Send timing optimization plan
Requires
- · Email deliverability platform (separate domain, SPF/DKIM/DMARC configured)
- · Email warmup tool
- · List verification service
- · LinkedIn Sales Navigator or Apollo
Preconditions
- · ICP defined with buying trigger
- · Proof point ready (specific company + number + timeframe)
- · Sending domain configured and warmed
- · List verified (bounce rate <3%)
Failure modes
- · Generic subject lines that trigger spam filters
- · Cold email treated as transactional rather than conversational
- · Personalization that doesn't connect to the problem
- · Sequences too long or with unclear CTAs
- · Deliverability destroyed by misconfigured domain or inadequate warmup
Trust signals
- · ICP framework with 5 core elements (Title, Company type, Pain, Trigger, Proof) that determines sequence effectiveness
- · Sequence flow table with email timing (Day 0, 2, 4, 6, 8, 10, 14), goal, length, and CTA type
- · Subject line rules (2-4 words, lowercase, no punctuation, internal-looking)
- · 4-level personalization system with time requirements (30 sec basic → 15 min deep)
- · Personalization patterns with examples (content-based, hiring signal, company news, mutual connection)