Define positioning and competitive strategy
marketing-strategyskillsetup L1★51
manojbajaj95/claude-gtm-plugin ↗What it does
Define positioning, ICP, and competitive strategy for B2B SaaS
Best for
Pre-launch or repositioning when you need to justify why now (macro trend) and who wins (best-fit customer).
Inputs
- · PMF validation signals (NPS, churn, LTV)
- · Competitive alternatives (not just competitors)
- · Win/loss analysis data
Outputs
- · Value proposition statement
- · Positioning template (for/who/category/benefit/unlike)
- · Messaging hierarchy (one-liner→benefits→outcomes)
- · TAM/SAM/SOM estimate
Preconditions
- · Product/service defined
- · Market research started
Failure modes
- · TAM/SAM/SOM top-down only (no validation from customer acquisition)
- · Positioning focused on feature parity instead of outcome shift
Trust signals
- · April Dunford positioning method (5 steps)
- · PMF spectrum (problem fit → scale fit → moat fit)
- · PR/FAQ working backwards framework
- · Competitive positioning stack (alternatives, attributes, value mapping)