Design lead scoring and nurture workflows
marketing-automationskillsetup L3★51
manojbajaj95/claude-gtm-plugin ↗What it does
Design lead scoring, automation workflows, and nurture sequences
Best for
Qualifying and nurturing leads at scale when you have 50+ inbound leads/month and need to route only hot leads to sales.
Inputs
- · Lead scoring model (behavioral + demographic points)
- · Lifecycle stage definitions
- · Nurture cadence by awareness level
Outputs
- · Lead scoring model (A-D grading)
- · Welcome series (6 emails)
- · Automation workflows (lead routing, stage progression)
- · Re-engagement sequence (4 emails)
Requires
- · HubSpot, Marketo, ActiveCampaign, or Pardot
- · Data enrichment tool (Clearbit/ZoomInfo)
Preconditions
- · CRM selected and configured
- · Lead data enriched with company/title info
Failure modes
- · Lead scoring threshold set too high (too few MQLs)
- · Automation breaking leads into wrong track based on score not behavior
Trust signals
- · MQL threshold (100 points) with decay rules
- · Behavioral scoring table (demo request +50, email open +1)
- · Lead grading A-D with routing SLAs (A=15 min, B=2 hrs)
- · Workflow templates (demo request→sales handoff, lifecycle stage automation)