Plan strategic content and editorial calendars
content-strategy-and-planningskillsetup L1★51
manojbajaj95/claude-gtm-plugin ↗What it does
Plan strategic content pillars and editorial calendars
Best for
Teams launching GTM who need a defensible content roadmap aligned to buyer awareness stages.
Inputs
- · Product/service description
- · ICP definition
- · Content inventory audit
- · Business goals
Outputs
- · Content pillars (3-5 core topics)
- · Editorial calendar with themes
- · Messaging hierarchy
Preconditions
- · ICP defined
- · Product positioning locked
Failure modes
- · Too generic content pillars (affect multiple industries equally)
- · Disconnected content from buyer journey stages
Trust signals
- · Searchable vs Shareable framework
- · Content pillar cluster structure with examples
- · Keyword research by buyer stage table
- · Explicit brand message hierarchy