Analyze competitors and build comparisons
competitor-analysisskillsetup L2★51
manojbajaj95/claude-gtm-plugin ↗Causal-lift measurements
seo-competitor-analysis+16pp vs no-skill baselinewith-skill 100% · baseline 84%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Conduct systematic competitor research and comparison page creation
Best for
GTM strategy and positioning work; creates data-driven foundation for 'why us vs them' messaging.
Inputs
- · your business description
- · 3-5 competitor companies
- · research focus (features, pricing, positioning, messaging)
Outputs
- · competitor research document
- · feature comparison matrix
- · pricing comparison
- · positioning and messaging analysis
- · competitive advantages and weaknesses
Requires
- · Web search and content fetching
Preconditions
- · Competitors clearly identified
- · Business positioning understood
Failure modes
- · Surface-level feature list without understanding use cases
- · Pricing without context (different packaging, contract terms)
- · Positioning analysis without customer research
- · Doesn't identify which advantages are defensible vs replicable
Trust signals
- · Structured research framework (features, pricing, positioning, messaging)
- · Systematic competitive intelligence methodology
- · Data-grounded analysis (cites sources)