Develop brand positioning and messaging
brand-messaging-and-positioningskillsetup L1★51
manojbajaj95/claude-gtm-plugin ↗What it does
Develop brand positioning statement and messaging hierarchy against competition
Best for
Early-stage or rebranding companies who need to distill positioning before all marketing tactics (copy/campaigns/channels).
Inputs
- · target audience + job-to-be-done
- · competitive set (3–5 key competitors)
- · brand attributes/values
Outputs
- · positioning statement (1–2 sentences)
- · messaging pillars (3–5)
- · proof points mapped to each pillar
- · competitive narrative (what makes us different)
Preconditions
- · audience clearly defined
- · competitive set identified
Failure modes
- · generic positioning ('best solution for everyone')
- · messaging mirrors competitor's messaging
- · no proof points attached to pillars
- · messaging not tied to audience job-to-be-done
Trust signals
- · positioning template with examples
- · messaging pillar framework (3–5 pillars with examples)
- · proof point mapping (1–3 per pillar)
- · competitive narrative template
- · differentiation scoring (which pillar is most defensible)