Build and manage paid ad campaigns
ad-campaign-managementskillsetup L3★51
manojbajaj95/claude-gtm-plugin ↗Causal-lift measurements
ad-copy-generation+4pp vs no-skill baselinewith-skill 100% · baseline 96%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Create and manage paid ad campaigns with copywriting and creative strategy
Best for
Integrated ad campaigns where copy, creative, and strategy must align; manages full campaign lifecycle.
Inputs
- · product/service description
- · target audience and intent
- · campaign goal (awareness / conversions / retention)
- · available channels (Google, Meta, TikTok, etc.)
Outputs
- · ad copy variants (headlines, body, CTAs)
- · creative strategy brief
- · campaign setup (ad groups, keywords, audiences)
- · performance analysis and optimization recommendations
Requires
- · Google Ads API
- · Meta Ads Manager
- · TikTok Ads API
- · .agents/product-marketing-context.md (if available)
Preconditions
- · product-marketing-context.md available (for brand voice)
- · Campaign goal clearly stated
- · Budget allocation approved
Failure modes
- · Generic ad copy (no hook or proof point)
- · Doesn't match audience intent at each stage (awareness vs conversion)
- · Creative not aligned with brand guidelines
- · No A/B testing structure
Trust signals
- · Checks for product-marketing-context.md first (avoids duplicate questions)
- · Ad copy creation process with hook patterns
- · Creative strategy framework (audience, intent, offer, proof points)