Launch paid user acquisition campaigns
ua-campaignskillsetup L3★1,242
Eronred/aso-skills ↗Causal-lift measurements
campaign-optimization-8pp vs no-skill baselinewith-skill 80% · baseline 88%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Plan and launch paid UA campaigns across app store and social channels
Best for
Apps with $1k+ monthly UA budget; ASA is priority channel (highest intent) regardless of budget size.
Inputs
- · monthly UA budget
- · target CPI or ROAS
- · current LTV per user
- · target audience (demographics, interests, behaviors)
- · target countries
Outputs
- · channel-specific campaign structures (brand/competitor/category/discovery)
- · starting bid strategies
- · creative and landing page recommendations
- · success metrics and optimization cadence
Requires
- · Apple Search Ads account
- · Google UAC account
- · Meta Ads Manager
- · TikTok Ads account
- · Appeeky API
Preconditions
- · app-marketing-context.md exists
- · LTV benchmarked for the app category
- · Monthly budget defined
Failure modes
- · Single channel (misses diversification)
- · No LTV baseline (can't measure profitability)
- · Same bid across all intent types
- · Doesn't separate brand from generic keywords
Trust signals
- · Budget-based channel recommendations ($1k tier includes ASA only; $100k+ includes all channels)
- · Channel comparison table (avg CPI, intent, best-for, complexity)
- · Campaign structure (Brand/Competitor/Category/Discovery per major platform)
- · Weekly review cadence and optimization signals