Launch Apple Search Ads campaigns
apple-search-adsskillsetup L2★1,242
Eronred/aso-skills ↗Causal-lift measurements
campaign-optimization-52pp vs no-skill baselinewith-skill 36% · baseline 88%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Set up and optimize Apple Search Ads campaigns by intent type
Best for
Any app with iOS presence; highest-intent channel (users already in App Store) with reliable conversion data.
Inputs
- · app marketing context
- · monthly budget (any size)
- · brand keywords
- · 5-10 competitor app names
- · 10-20 generic category keywords
Outputs
- · 4-5 ASA campaigns (Brand/Competitor/Category/Discovery/SearchTab)
- · keyword match type recommendations (Exact/Broad/SearchMatch)
- · starting bid strategies by campaign type
- · search terms report with top performers
Requires
- · Apple Search Ads account
- · Appeeky API (keyword volume/difficulty metrics)
Preconditions
- · App live on iOS App Store
- · Apple Search Ads account created
- · Target CPI or ROAS defined
Failure modes
- · Single campaign structure — can't isolate performance or protect brand budget
- · Identical bid across all intent types (wastes on low-converting competitor searches)
- · No weekly search terms review (misses emerging keywords)
- · Doesn't adjust negative keywords
Trust signals
- · 4-campaign structure with explicit separation rationale
- · Match type workflow (Search Match + Broad for discovery, exact for proven terms)
- · Weekly search terms mining process
- · Starting bid tiers by campaign type with justification