Ensure DSGVO-compliant email marketing
dsgvo-email-marketingskillsetup L2★4
wuemaikblume/dsgvo-skills ↗What it does
Ensure email marketing compliance under DSGVO + UWG + TDDDG (DACH)
Best for
DACH SaaS/agencies building email campaigns to DACH audiences who need precision compliance vs €5k–€30k abmahnfähig penalties.
Inputs
- · email marketing platform SDK/API (Mailchimp/Brevo/Klaviyo/GetResponse/Rapidmail)
- · email list composition (B2B pure/B2C pure/mixed)
- · tracking pixel setup
- · consent documentation
Outputs
- · compliance architecture diagram (DOI vs SOI vs Bestandskunden privilege)
- · tracking pixel consent rules
- · email classification decision tree (marketing vs transactional)
- · consent logging template with IP/User-Agent/timestamp proof
Requires
- · email marketing MCP (Brevo SDK/Mailchimp API/Klaviyo API)
- · consent logging backend
Preconditions
- · DACH-majority audience OR mixed DACH+non-DACH (unsafe)
- · consent documented with IP/User-Agent/form URL/timestamp
Failure modes
- · misclassifies cross-sell banner in receipt email as transactional (it's marketing)
- · single opt-in on DACH list (abmahnfähig risk)
- · tracking pixel consent bundled with newsletter checkbox (separate consent required)
- · ignores Bestandskunden privilege 4-part conditions
- · B2B emails to new business contacts without prior consent
Trust signals
- · BGH case law citations (VI ZR 225/17 'Bewertungsbitte', VI ZR 134/15 'Auto-Reply', I ZR 218/07)
- · UWG § 7 II Nr. 3 + III Bestandskunden rules
- · TDDDG § 25 + Art 6/7/21 DSGVO decision tree
- · trigger patterns for 8+ MMPs (SDKs/endpoints/methods)
- · skip list for transactional-only systems