Create strategic marketing campaign briefs
campaign-briefskillsetup L1★0
zainbaq/agents-skills-and-tools ↗Causal-lift measurements
marketing-strategy0pp vs no-skill baselinewith-skill 96% · baseline 96%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Create strategic marketing campaign briefs with clear goals
Best for
Marketing teams creating a single source of truth for campaign strategy before any creative production starts.
Inputs
- · promotion target (product/feature/service/event)
- · audience segment and awareness stage
- · campaign goal (awareness/leads/nurture/conversion)
- · key insight or market observation
- · available channels
- · timeline and budget tier
Outputs
- · campaign brief markdown document
- · strategic positioning and core message
- · channel mix with budget allocation
- · success metrics with targets
Preconditions
- · User can articulate the problem being solved
- · Target audience identified with specificity
- · Campaign goal clearly stated
Failure modes
- · Confuses product features with insights
- · Skips awareness-stage specification (breaks message hierarchy)
- · Metrics are unmeasurable before production
- · Addresses high-effort but trivial assumptions
Trust signals
- · Quality bar explicitly states what makes a brief good
- · Common mistakes section identifies real pattern errors
- · Template includes creative guardrails, not just tactics
- · Surfaces unvalidated assumptions upfront