Optimize paid ad campaigns across platforms
ad-campaign-optimizationskillsetup L3★51
TerminalSkills/skills ↗Causal-lift measurements
ad-campaign-optimization0pp vs no-skill baselinewith-skill 68% · baseline 68%
Measured by running the task with and without this artifact, K=5, graded by deterministic checks — no LLM judging.
What it does
Optimize paid ad campaigns across platforms with creative testing and audience strategy
Best for
When you need to structure campaigns by funnel stage (cold/warm/hot) and run creative testing to find winners.
Inputs
- · Campaign structure by objective (prospecting, retargeting, retention)
- · Creative variants (video, static, carousel)
- · Audience definitions (lookalike, interest, retargeting tiers)
Outputs
- · Optimized campaign structure
- · Creative testing plan and schedule
- · Audience exclusion rules and lookalike seed recommendations
Requires
- · Google Ads
- · Meta Ads Manager
- · TikTok For Business
- · LinkedIn Campaign Manager
Preconditions
- · Conversion tracking is set up
- · Campaign structure exists or is drafted
- · Creative assets are available or will be produced
- · Audience definition is clear
Failure modes
- · Runs edits during learning phase
- · Creatives are silent video on sound-on platform (TikTok)
- · Lookalike seed is too small (<1,000 users)
- · Budget is below platform minimums
Trust signals
- · Campaign structure by objective (prospecting, retargeting, retention)
- · Audience exclusion-layering strategy
- · Creative testing phases (Phase 1: hooks, Phase 2: hooks variation, Phase 3: scale)
- · Tier-based lookalike and retargeting audiences
- · Frequency and refresh thresholds